A recent announcement has given many people reason to both rejoice and cringe at the same time. Taco Bell, home of the “drunken meal of shame,” has announced that it will begin selling alcohol at certain locations, starting with a new store that will be used as a guinea pig in the Wicker Park neighborhood of Chicago. The experiment hopes that it can separate Taco Bell as the leader of the pack in regards to where people should spend their loose change for fast food.

Although Taco Bell’s CEO has stated that it has no plans to introduce alcohol at any other locations in the U.S., it’s only a matter of time. I mean, this has to be Taco Bell’s version of waving the proverbial white flag in regards to its clientele. If anything, I give props to Taco Bell for understanding what they are, and who they cater to. After all, Taco Bell is the king of the drunken, late-night snack, especially when this comes right after their “Fourth Meal” campaign.

Taco 2

A concept of the new location. | Via Taco Bell

This could be a reality in Jacksonville Beach. With a location so close to the beach bars, people could get a night cap and their drunken munchies on at the same time … which is equal parts efficient and terrifying.

Only time will tell whether or not this idea will lead to a gold mine for Taco Bell, or if it will just make Taco Bell the #1 location for the filming of World Star videos. But the idea of having an unlimited amount of Mountain Dew Baja Blast at your disposal as a mixer for your poison of choice is cause for excitement, in my opinion. I mean hey, it has to be a better idea than the Taco Bell shrimp taco.