Salty & Soulful made their boutique debut in Jacksonville Beach this March. What started one year ago as Owner Lisa Swindell Batts ‘Wine Down Wednesdays’ boutique-on-the-go with friends, turned into  a tribe of Soul Sisters and a growing brand with a brick and mortar location.

Salty & Soulful invites you to shop boutique styles without paying the boutique price. With new inventory every week, Lisa is proud women of any age can shop her beach lifestyle clothes and jewelry.

Lisa is a lifelong resident of Jacksonville Beach. Her love of blue water, salt air and warm sea breezes influenced the look and feel behind the brand. As a 5th generation resident, Batts is choosing a local charity every month for Salty & Soulful to give back to.

Currently, Salty & Soulful has 16 Soul Sisters in Jacksonville.
Founded with the intent to provide women the opportunity to turn their love for fashion into a business, the “Boutique on the Go” Home Parties and Sip & Shop Events provide a unique shopping experience for women who love S&S style and vibe.

For more information on hours/location/and website, or to shop online or book  a private party, see below and follow @SaltyandSoulful for the latest news on the brand!


  • Wednesday through Friday — 11 a.m. to 6 p.m.
  • Saturday — 11 a.m. to 4 p.m.
  • Sunday — 11 a.m. to 4 p.m.

1602 Third Street North Jacksonville Beach
(904) 654-7739
Salty & Soulful