It’s simple. Put your phone down for 10 minutes and you could supply a days worth of clean water to children in need of it. In a new campaign by UNICEF called, the Tap project, people now have a unique opportunity to give back. “UNICEF Tap Project is working to help the 768 million people around the world without access to clean water. This year you can help by taking a challenge to give up access to something far less vital than water–your cell phone,” said UNICEF.


It is an all too familiar topic of conversation that Americans are always connected, especially through smart phones and mobile devices. There have been articles, dissertations, documentaries, books and countless media outlets that have covered this growing problem.

Well, UNICEF has teamed up with Italian fashion mogul Giorgio Armani and his self-named clothing and accessories empire to supply clean drinking water for children around the world. For every 10 minutes you don’t touch your phone, UNICEF and Armani can provide one day of clean water to a child in need.

Branching from the idea of what people find as vital necessities, and what most people around the world actually have, UNICEF came up with this idea that if people can sacrifice their smartphone for just a few minutes each day, a “vital necessity” for many, then they can give back the vital necessity of water to those who don’t have immediate access to it.

So how do you do it? First log onto the UNICEF Tap Project website on your mobile device. Next,  follow the directions, and before you know it the timer is ticking.  The site automatically taps into the accelerometer in your device to keep track of your phones activity, so set your phone down and do something else for a mere 10 minutes. If you move your phone or try to use it, the site will politely ask you to put it down until your time has expired.

While participating and waiting to get back to your device, the mobile UNICEF site projects a timer and facts. It shows information and comparisons of the water usage, vital needs and resources we have in America, to the lack of such things in countries like the one the UNICEF Tap Project is helping.

Once time has expired, you’re free to do whatever you would like on your phone again, knowing you have supplied a child in need with clean water for a day. You can participate as many times as you would like and it provides a simple activity that could help many people who need it.