As a culture and lifestyle publication, we thrive on the community we cover–the live music shows, the art exhibitions, the new restaurant openings; you know, the stuff that makes it hard to socially distance. As we try to adapt to this new normal, thankfully many of our beloved local institutions are getting creative.
One of the places we very much miss is MOCA Jacksonville. Located in the heart of the city’s downtown, the Cultural Institution of the University of Northeast Florida is a freakin’ gem, housing one of the coolest permanent collections of contemporary art in the Southeast–nay, the entire USofA! Despite closing its doors indefinitely, the museum’s braintrust has been working hard to make sure the public can continue to access MOCA Jax’s collection and various offerings while sheltering in place.
With the launch of its new Virtual Museum Platform, MOCA Jax now offers a wide-range of digital museum experiences to the public.
“In the face of this public health crisis, we remain dedicated to our mission to promote the discovery, knowledge and advancement of the art, artists, and ideas of our time,” says MOCA Director, Caitlín Doherty. “Through MOCA JAX smART online, we can not only serve as a resource to our community, but we can also use our digital platforms to raise awareness about the artists and organizations we collaborate with regularly.”
The new platform is called smART Online, and contains heaps of artist interviews, live-stream programs, video art classes and workshops, art activities for children, and MOCA Movie Nights through Netflix Party. The museum is also continuing to support the artists and cultural organizations it partners with throughout the year by collaborating with them on dynamic virtual content that links to their platforms for cross-promotion.
You can (virtually) head into the museum HERE. And if you’re looking for a good way to make sure this local arts institution prevails, we recommend picking up a CORE membership. Perks include free general admission all year, invitations to members-only exhibition preview receptions and special events, as well as free admission to more than 100 regional museums, and more. If you’re hardcore about supporting the arts, you need a CORE membership to MOCA Jacksonville.
And if you’re hardcore about feeling good during these troubling times, peep Void’s April issue. It’s full of arts, music, and plenty of other FEEL GOOD content. And it’s all digital, baby! Click the mag to dive in.