If there’s an underground scene that should be making more noise above ground in Northeast Florida, it’s the disparate collection of subterranean home producers, or–to borrow a term from contemporary music argot–Bedroom Pop musicians. In the last few weeks alone we’ve heard reverb-y bangers from Indie Pop-tinged Lost Club, Sci-fi-esque hip-hop and R&B from Eddy Braveaux, and saccharine radio-ready sounds from Luc Napier. Lest we forget, one of the most popular home producers working today is Jacksonville’s own Yuno, who emerged from his bedroom studio in Arlington with his own brand of bouncy, synth-heavy pop and an inked deal with super hip Seattle label Sub Pop.
While not much binds these artists, apart from their hometown and solitary creative processes, a pair of home producers have developed a highly productive working relationship. Under the moniker LANNDS, musician-producers Rania Woodard and Brian Squillace (Sea Cycles, Odd Relics) have been putting out dynamic and intriguing electronic and experimental pop for years now. And the duo’s newest track “o.o.w.” (released on Friday, August 21) is perhaps its most dynamic yet.
Opening with moody atmospherics over some truly distinctive percussion samples, “o.o.w.”–for longtime listeners of the pair’s music, seemingly standard fare from the jump. But as just as Woodard dives into an approachable vocal melody with her usual ease, the instruments drop out. “I’m all out of ways to make this work,” Woodard sings as the samples kick back in and a dynamic, intricately woven, and hooky-as-all-hell pop song unspools behind her. The line is an apt metaphor for the duo’s state of mind as they worked on their newest material.
“It’s been about a year since we last released music. In-between then we threw away an entire EP,” they wrote on Facebook. “This song is about when something is no longer serving you, you have to learn to let it go. You have to learn to take responsibility and accountability for what you did. Acknowledgement is the first step to growth. I think this concept is so relevant to our world right now. A lot of old ways of living and thinking are being questioned, as they should. A lot of ways that used to work just don’t serve us anymore, and the newer generation of humans understand that, and want to change it.”
Lyrical depth notwithstanding, “o.o.w.” serves as an inspiring statement renewed purpose from two artists who already seemed fully formed. It’s cliche, but out of struggle comes the best art. And while they may say they are “all out” of ideas, “o.o.w” leaves us yearning for more of LANNDS’s attempts to “make this work.”
Click play to hear why we can’t wait to hear more from LANNDS newest project: