This month’s featured photographer is local Cole LoCurto — no stranger to Void if you’ve picked up an issue recently. Cole has been shooting since high school, ranging from portraits to product shots and a little bit of everything else in-between along the way since he first picked up his camera. I asked Cole a few questions on how he got his start, where he draws inspiration from and what his thoughts are on social media’s effects on the photography world.
Let’s begin with a bit of your background. When did you first pick up a camera?
I first picked up a camera the summer after 10th grade!
Where there any other artistic mediums you pursued before photography? Why did you settle on photography?
Ever since I was a really little kid, I had always been into drawing and painting, and spent most of my free time doing those things. I also picked up music and spent much of high school playing guitar.
Give me some details about your first camera setup. How does that compare to your current setup?
My first camera set up was a state-of-the-art Olympus point-and-shoot with a whopping 8 megapixels! Really, this setup isn’t even comparable to the equipment I use now. Currently, I am using a Canon 5D Mark III with a variety of Canon L series lenses. I think the only real comparison to be made was the fact that they are both cameras and can both take photos!
Did you find inspiration from anyone in particular or were you more driven by your own passions?
Mostly I have found inspiration from my own passions, but I am also very inspired by photographer, Chase Jarvis!
I know you shoot photos for Bold Brands and Void, but what else do you typically shoot?
Typically I am shooting mostly anything that involves people, which is pretty broad, as I do weddings, engagements, lifestyle, corporate and commercial work! I also have found myself doing a lot of work involving the local restaurant and bar scene in Northeast Florida!
Do you have a particular style or look? What is something you want to shoot more of or is there a style you want to improve on?
I would describe my look as a mixture of some of the color tones found in film, but also clean and crisp! I usually prefer a lighter and airy look, but still maintaining crisp contrast.
Something that I have been wanting to do more work in is for sure lifestyle and travel content. Currently I have some more things lined up outside of the Northeast Florida area, so I am very excited to take my photography to new places!
How does social media impact your career personally? Do you love or hate it?
Social media plays a large roll in impacting my career, but definitely in a good way. I, personally, love social media. I find social media to be one of those things where it is what you make out of it. I primarily utilize social media to spread the word about my work and share with people what it is that I do. These days, I feel like sharing my Instagram handle with a prospective client is basically replacing the business card. Rather than giving someone a card, I can have them follow me on my social and they basically have access to see all of my work and clients who I have done work for. So I think social media is definitely a great thing, especially with platforms like Instagram that are all about photos. I think it really gives photographers an edge in terms of marketing and networking.
To finish this off, tell me a little about what you’re working on right now.
As of right now I am currently working on projects for a couple different media companies, mostly product and commercial work, and also working on some stuff for the new issue of Void mag!
Where can people follow you and your work?
The best place for people to follow my work and what I do is my Instagram @colelocurto.