High fashion does not always have to mean high price. Jacksonville’s first fab’rik store is set to open in the St. Johns Town Center. This will be the company’s fourth Florida location, with fab’rik stores already in Destin, Tallahassee and Panama City.

A self-proclaimed “shopaholic’s dream,” fab’rik aims to create strong customer relationships in a chic boutique atmosphere. All items in the store are also priced under $100 with the exception of the denim collection. Shoppers can join the email list on fab’rik’s website to learn about the newest additions to the store, and fab’rik is set to open this August.