Every week, Matt Rogers visits area farms collecting organic, locally grown produce for his customers. He and his wife, Korrin, have been devotedly operating Palmetto Organics since 2009. Rogers has a background in culinary arts, with certified chef training from The Restaurant School at Walnut Hill College in Philadelphia. He is a vegetarian, and has completed an intensive program at the Strengthening Health Institute in Philadelphia, furthering his knowledge and understanding of a macrobiotic/whole foods diet and way of life.
At the start of a every week, Rogers is at the shop before the sunrise, packing produce at 5:30 in the morning. Palmetto Organics averages about 200 deliveries a week, and each Monday and Tuesday finds him busily packing baskets for deliveries. More packers join him as the morning goes on, with the drivers arriving around 7 a.m. to start making the rounds. Customers leave their bags and coolers by their front door on delivery day, ready to receive fresh produce.
The rest of the week, Rogers is on the phone with local farmers, finding out what’s ready to harvest and how the weather’s going to be. He visits farms within a 125-mile radius, or meets farmers en route to local restaurants or Native Sun. Rogers only works with certified organic and sustainable farms because he feels it’s important to support local agriculture as long as it is organically grown.
Palmetto Organics offers customers the convenience of flexibility if changes need to be made to delivery schedule or contents due to a busy schedule. Customers select the size and frequency of deliveries. Baskets are available in a range of sizes from a single harvest basket containing 5 pounds of produce per week up to a Grande Harvest which contains 20 pounds of produce and feeds four or more people every week. In addition to produce, Palmetto customers can also add local honey, organic eggs, and locally-roasted organic coffee to their order, as well as “super foods” like chia, pink Himalayan salt, and extra virgin coconut, organic raw cacao, maca, and hemp seed.
“Choosing to eat properly and with a well-balanced diet and variety is always going to lead to a healthier lifestyle,” said Rogers. “It should come together with fitness, because you need to put healthy stuff in your body.”
Korrin Rogers is a certified holistic health care counselor. They are both proponents of macrobiotic eating. He describes macrobiotics as a balance of yin and yang: the different energies of food. A root vegetable would be a contracting vegetable, or yang, while an above-ground growing plant like kale would represent yin. In winter, the focus of macrobiotics would be on contracting foods while summer vegetables should be more expansive.
Palmetto Organic aims to provide at least 95 percent organic food on a weekly basis. As the father of three children, it is important to Rogers to provide a healthy lifestyle for his own kids, and to help other feed their families organically. That means choosing produce that is pesticide-free, grown without chemical fertilizers and, of course, no genetically modified foods.
“Food grown organically and with love just vibrates at a higher frequency,” said Rogers.