While coffee has long played a role in surfing–just ask the dawn patrol crew at your local break–with boutique coffee shops and espresso bars opening near, adjacent to, or inside many surf retail shops over the course of the last decade or so, it’s clear coffee and surfing mix quite well; a nice organic blend, one might say.
Jacksonville-based coffee company, Civilized Coffee and the local chapter of the environmental and beach-access-focussed nonprofit Surfrider are taking that natural blend and–to continue the coffee-related metaphor–creating an organic third-wave roast of environmental consciousness and community awareness.
Civilized has concocted a special blend, Surfrider Select, to help support clean oceans and waterways in Northeast Florida. Beginning on June 20th– International Surfing Day–a portion of proceeds from sales of Surfrider Select will go directly to First Coast Surfrider to help the group continue their mission and activism.
“The First Coast Chapter is excited to announce a collaboration with Civilized Coffee just in time for International Surfing Day,” said Kassidy Kinkel, treasurer of the First Coast Chapter of the Surfrider Foundation. “The chapter is constantly working to protect the coasts we love, and this special day gives us the opportunity to pause and celebrate our waves and beaches. This International Surfing Day, go for a solo surf session or do a solo beach cleanup, and support First Coast Surfrider with Civilized Coffee’s ‘Surfrider Select’ roast.”
An exceptional blend of Kenyan and Ethiopian arabica beans grown high in the mountains of Africa, Surfrider Select is precession-roasted to create smooth flavors of milk chocolate, brown sugar and hazelnut.
The First Coast Chapter of Surfrider was founded in 2002, and spans the First Coast of Florida, from the Georgia border to the end of Anastasia Island. Their mission is to protect our oceans, waves and beaches through a powerful activist network.
“Civilized Coffee believes in open honest civilized conversations, and we believe our collaboration with Surfrider can bring some light on the necessary conversations that are needed to help protect our oceans everywhere,” said Mark Patterson, Civilized Coffee co-founder. “Our collaboration with First Coast Surfrider has a local voice with a global impact.”
Surfrider Select is available whole bean or ground, and is for sale for $14.95 via civilizedcoffee.com/all-coffee.