Amazon is already a powerhouse when it come to books, especially ebooks. With the various Kindle devices and the Kindle app, their ebooks are easy to access. However, they have now moved into new territory, officially opening their first brick and mortar store in Seattle on November 3, 2015. According to The Verge, not only is it one of Amazon’s first physical locations, but it’s also Amazon’s first physical bookstore. The retail space will offer 5,000 to 6,000 books along with displaying Kindles. Amazon said that it won’t entirely be doing things like a traditional store, despite its image. It’ll be relying on data, including customer ratings, sales totals and Goodreads‘ popularity, to decide which books to stock. Curators will have some say, too.


This is Amazon’s first physical store ever.

In addition to selling books, Amazon is also going to be putting its devices on display. Visitors will be able to try Kindles, the Echo, the Fire TV and Fire Tablets, similar to how Barnes and Noble is now set up.

Katherine Sotol, books lead at Amazon Books, works at a technology display at Amazon Books Tuesday, Nov. 3, 2015 in Seattle's University District. The retail space will offer store offers 5,000-6,000 books as well as technology devices like e-book readers and the Amazon Echo.

Katherine Sotol, books lead at Amazon Books, works at a technology display.

One thing that Amazon’s store seems to be doing differently is putting all of its books face out, rather than spine out, and putting up a placard for each of them that contains their rating and an actual customer review. In-store prices will all match online prices, too.


At this bookstore, all of the books are face out, rather than spine out.


A placard is custom-made for each book, displaying an rating and a customer review.

The store is located in Seattle’s University Village and will be open seven days a week, except for holidays. Amazon said that this is a permanent location — not just a pop-up shop, which means we could potentially see more locations in the future.