If you’ve got a good idea for a business or a startup company and marketing isn’t your strong suit, this one goes out to you. We put together a list of five marketing tactics your business needs to implement in order to flourish during this digital age.


Build a modern website.

If you don’t have a website in 2016, you’re losing business. How many times do you hear someone say, “Just Google it” over the course of a day? Your website is the first thing people see. If you don’t know about search engine optimization (SEO), partner with someone who does. Most companies offer website development and management together. Keep in mind, cutting costs on a website is not a good idea. Make a good impression on your audience by having it easy to navigate and being mobile friendly. Determine what you are trying to accomplish and have a website designed to deliver that.

Establish a social media presence.

Sure, social media isn’t for everyone, but if your customers are there, you should be, too. According to marketing website B2C, 90 percent of young adults, age 18 to 29, use social media. For one-third of them, it’s their preferred channel for communicating with businesses. It’s a cost-effective way to build a presence online, engage with customers and stay competitive.

Create high-quality content.

It’s time to show off your writing skills. When you write a blog post, it’s one more indexed page on your website and Google loves that. With a blog, you can help provide your audience answers to frequently asked questions or (and try to do so rarely) promote a new product or event going on. If you can establish yourself as a leader of your industry, customers are more likely to turn to you when you want them to. Sharing your content on social media helps drive more traffic to your website.

Build loyalty.

According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. Hook new customers and offer benefits with every purchase. Start a content page on social media or partner with another business. There are a lot of strategies to keep customers and make them advocates for your brand — find yours.

Listen to your customers.

Have open communication with your followers. There’s nothing worse than a business that doesn’t listen to its users’ concerns. It might be hard to hear negative feedback, but learn from it. If customers are loving a certain aspect or your business or product, give them more of it. Drive happy customers to leave reviews on Google or Facebook. Happy customers are your biggest tool to gaining new business.

Entrepreneurs think in a very specific way and even use their brains differently than most people. If you need marketing help, hire an expert. Learn from companies in your industry that are succeeding and don’t be afraid of change.