In the advent of the “Ghostbusters” reboot, the Coca-Cola Company went ahead and resurrected an old pop-cultural icon from the dead.
In 1987, the public had its first glimpse of this ghoulishly genius advertising campaign and stuck around for a little over a decade, according to a press release. The company discontinued Ecto Cooler Hi-C in 2001.
In an attempt to determine whether its popularity is fueled by hype or simply because it’s a kick-ass beverage, Void persistently pursued it on the streets of Duval until we found it. Here’s the breakdown:
Packaging | 2/5
The relaunched can is basic. The Ecto Cooler font looks the same as it did in the ‘80s. But where the heck is Slimer?! That ghost is the like the second-best brand image of the Ghostbusters franchise. However, the can does feature a thermal ink that changes color to a ghastly green when it’s chilled.
Taste | 2/5
Who you gonna call? A dietitian, because this mysterious juice may have just sealed my fate of getting diabetes once it hit my lips. The Ecto Cooler Hi-C is a citrus, liquid confection that resembles the taste of a flat orange soda. It’s nothing to write home about, unless the thirst is real on a hot summer day.
Consistency | 2/5
Drinking this may coat your mouth with a ghostly membrane. The drink is heavy, like liquid sweetener or syrup, which makes it a great candidate to be a mixer for a grown-up drink. Ecto Cooler mimosas anyone?
Presentation | 5/5
The Ecto Cooler’s saving grace is how cool it looks naked, poured in a glass. Its color resembles old-school Nickelodeon slime, goo that oozes from a green ghost’s mouth or something Homer Simpson might accidentally drink on the job at the Springfield Nuclear Plant.
It looks monstrous, creamy and is so thick that it isn’t transparent, which may or may not be a good thing.
Want to try it yourself? You can purchase it locally at Monsters in My Closet Toys in Riverside or Cinemark Tinseltown and XD theaters in Jacksonville.