Mr. 305 himself, aka Pitbull, is soon going to be the new face of Florida tourism. On Tuesday, September 1, the Miami-based rapper was announced as the official tourism ambassador for Florida.

“Pitbull is certainly ‘Mr. Worldwide,’ but he’s also a native Floridian with a true passion for the Sunshine State,” said Paul Phipps, chief marketing officer for Visit Florida. “Aligning our two brands not only allows us to have a Florida ambassador who can help tell the authentic story of the state’s diverse travel experiences, but provides us a platform to reach a new generation of travelers through his global fanbase.”

https://www.youtube.com/watch?v=o3ZXrvH_Azs

Part of his duties include filming his upcoming video for the single “Sexy Beaches” in Florida, because lyrics like “And the mama is like wow/ And the booty’s like bang, bang, bang/ I don’t bring sand to the beach/ Bring the beach to the sand” just screams come to Florida (*sigh*). He also needs to use and feature Visit Florida’s #LoveFL hashtag on all his video screens at concerts around the world, promote Visit Florida during his New Year’s Eve concert from Miami on Fox, and do a weeklong takeover on the “Elvis Duran and the Morning Show” on iHeart Radio.

Pitbull’s videos have more than 6 billion online views, and he has had No. 1 hits in more than 15 countries. Visit Florida is hoping that Pitbull and his over 100 million social media followers will boost tourism in Florida, although as a Floridian I can say that tourism in Florida is definitely not a problem … but Pitbull is a pretty nice guy, despite what you think about his music.

I like Pitbull as much as any person but my only question for Visit Florida is why not Flo Rida? I mean he likes our state so much he made it his name!