Received an email that looked something like this?
“You Are Approaching Your Free Listening Limit
We wanted to let you know that you are approaching your monthly free listening limit. Pandora gives you 40 hours of free listening per month.
Why is free monthly listening limited?
If you’d like to listen more, you have three options. We hope that one of these works for you:
1. Pay 99 cents. Once you reach Pandora’s free monthly listening limit, the music will stop and you will be presented with an option to pay just 99 cents to continue unlimited listening for the rest of XXX. This is a one-time fee which requires a credit card, and it does not recur automatically.
2. Pay $36 to upgrade to Pandora One. For unlimited monthly listening as well as other cool features, you can upgrade to Pandora One for $36 per year.
Learn more about Pandora One
3. Pay Nothing. If neither of the above options is right for you, simply come back in August to start listening to your stations again.
The Pandora Team”
Pandora Internet Radio has been a free unlimited service since it was created in 2000. However, the company has decided to begin limiting the amount of free music Pandora listener’s can stream. With the new policies, users who use the Pandora app on mobile devices will now have access to just 40 hours of free music streaming monthly.
In addition, Pandora will now offer a paid subscription service under the name, Pandora One. This service costs $36 dollars annually and allows for unlimited streaming to mobile devices, as well as other new features.
On Pandora’s website, the terms for the new unlimited service also list higher audio quality as a perk of dropping the $36 a year.
“A Pandora One Subscription provides you with access to the Pandora One service, which includes higher quality audio and access to Pandora’s internet radio service free of third party advertising. Pandora reserves the right to promote its own products or services on the Pandora One service.”
What do you think of the new changes to the formerly free service?