Jacksonville will welcome its newest brewery, Hyperion Brewing Company, to the Springfield area with a grand opening event May 19.
Hyperion is breaking the trend of self-crafting flagship beers and will allow guests to decide what the brewery should make. Their tap lineup, slinging 15 beers, will rotate and lack a “core” set of drinks that some brewery regulars might be accustomed to.
“We prefer flights to flagships,” owner Alexandra McKeown said. “We believe in freedom of choice.”
Hyperion customers will have the chance to shape the draft list and influence what styles and beers are on tap. The process won’t be a popularity ballot vote or online poll, McKeown has a more scientific plan.
“Our goal is to let the public decide what our core beers should be. We will use our [point-of-sale] system data and feedback from guests in the taproom to determine which beers to distribute in the future.”
The company is operating as a nano-brewery another shift in gears from the Jacksonville norm.
A nano-brewery is a loose term for a brewery that generates smaller production compared to a traditional craft or microbrewery. Florida doesn’t have clear legislation on what defines a nano but, for comparison, New Hampshire puts a legal cap at 2,000 barrels per year for nano-breweries. That’s about 62,000 gallons of beer or nearly half-a-million pints, which is just over this author’s drinking threshold … barely.
A ribbon-cutting ceremony will be held at 4:30 p.m. on May 19, with the grand opening scheduled for 5 p.m. The first 50 people will receive a Hyperion flight glass and a coupon for a free beer at a later date.
Eddis and Sons Food Truck will be slinging Philly cheesesteaks for those post-drinking munchies. Hyperion will also sell Crowlers, and patrons can fill up to two during the grand opening weekend.
Crowlers are a single-use, recyclable 32-ounce can designed by Oskar Blues Brewery. They can be filled just like a glass growler but offer more convenience for outdoor drinking (which we would never encourage …) and are pretty cool to watch being filled, carbonated and sealed.
For the beach folks, we get it, Springfield is pretty damn far away and especially when drinking is factored in. Well, McKeown understands that as well and she still wants you to come through.
Hyperion has partnered with Jax Beer Bus to shuttle people from Green Room Brewing for $15. The shuttle leaves Green Room at 4:30 p.m., 6:15 p.m. and 7:30 p.m. Be sure to grab a few for the road too, the Jax Beer Bus is a bring-your-own-local-beer kind of ride.